How to Get Smart and Thorough About Your Email Marketing Statistics


How to Get Smart and Thorough About Your Email Marketing Statistics

You’re not alone. You’re not alone in trying to get smarter and more thorough with your email marketing statistics. Tracking individual emails, overall email health, and subject lines will help you measure progress toward your overarching goals. Here are some tips to get you started. Once you’ve gathered enough information, you can start to create your own email marketing statistics report. And if you’re still not sure how to start, read on!


Click-through rate

The click-through rate of an email campaign measures the number of clicks an individual receives on a link in the body of the email. Emails with a high CTR indicate success. Low CTR indicates adjustments are necessary. The average click-through rate depends on several factors, including the industry, the type of email and the recipient. For example, B2C newsletters typically have lower CTRs than B2B emails. A good rule of thumb is to calculate click-through rates based on the percentage of emails that have been opened and delivered successfully. Then, extrapolate the rate to find out whether or not your emails are generating any traffic. This average figure would be around 1.5-7%, and your open rates would be somewhere in between.

Open rates vary by industry. The highest open rates are found in the education, insurance, and healthcare sectors. The lowest email open rate is found in the retail industry. While weekends have the lowest email open rate, weekdays see the highest click-through rates. Emails that contain more than 20 lines of text will experience 60% higher click-through rates. Click-through rates are highest between 11:30 am and 2pm on weekdays.

CTR is important because it measures delivery in the inbox. However, it is not a foolproof metric. Although it can indicate the effectiveness of an email campaign, it can help you determine what aspects of your marketing efforts need more attention. Despite its importance, CTR does not measure the overall success of an email campaign. In order to get the best results from your campaign, you should aim to reach an industry benchmark that is reasonable for your industry.


Open rate

The open rate in email marketing is the percentage of emails that are opened by the recipient. This metric is often a bit misleading for online marketers, as it is not always accurate. It is also a good indication of how well your emails are performing. Mailchimp benchmark reports show that the open rate is higher for emails about personal interest topics than for marketing messages. Daily deals, however, have the lowest open rate. So, when sending out emails, remember that timing is important. Sending an email late at night or during the weekend is not likely to be opened by recipients.

If you’re sending out a lot of emails every day, you’ll want to make sure that you have an effective subject line and content. The average person gets 121 emails a day. That means you have to make sure your emails are engaging and have a high open rate to ensure they get read. Higher open rates mean more revenue for your business. Listed below are some tips to increase your open rate. Consider these best practices to boost your email marketing campaign’s open rate:


Click-to-open rate (CTOR) is a vital email marketing metric. It measures the relevance of your emails to your audience. It is calculated as the number of unique clicks divided by the number of opens. For example, if your email received 100 clicks, but only 150 opens, your CTOR is 66%. This metric is different from the click-through rate, which only shows how many people clicked a link, and is often more accurate.

Conversion rate

An email marketing metric known as a conversion rate refers to the percent of subscribers who take an action after receiving it. These actions can range from downloading a resource to buying something or signing up for a service. The conversion rate represents the number of email subscribers who take action after receiving your email. To calculate your conversion rate, divide the total number of emails you sent by the number of emails successfully delivered. Once you’ve figured out your conversion rate, you’ll be able to compare it to industry standards. If your conversion rate is low, you can try some conversion rate optimization techniques to improve it.


The conversion rate for email marketing statistics can also vary by industry. In 2015, the average open rate for email marketing was over 21%, with the low end being under 20% and the high end at nearly 30%. Transactional emails have the highest CTR, with an average of three times the open rate as non-transactional emails. Understanding your marketing performance with email marketing statistics is crucial for determining what works and what doesn’t.


While a conversion rate of less than one percent isn’t necessarily indicative of a better campaign, it can help determine the success of a particular email campaign. An abandoned cart email, for instance, will be more effective if it contains a sleek subject line, an abandoned product, a prominent CTA button, and persuasive copy. One study shows that almost half of email recipients open an email related to an abandoned cart. The average click-through rate is 16.7%, while the conversion rate is 5%.

Subject lines

When analyzing your email marketing statistics, you should focus on the subject lines. They should accurately describe what is inside the email. Changing the subject line, as well as the content of the email, can increase the open rate and improve the overall conversion rate of the campaign. Test different subject lines and see what works best for you. You can even test different from addresses to see which ones increase the open rate the most.


To measure the success of your email campaign, you need to know how many people opened your emails. Email service providers provide data on new subscribers and unsubscribe rates. Other important statistics include the open rate and unsubscribe rate. Open rate is the percentage of emails delivered successfully. A standard open rate is 21% to 25%, but it can be higher if you’re just starting out. Open rates are highly dependent on the subject line, so make sure it’s enticing.

Time to send emails

When to send emails depends on your audience and your industry. In this article, we will explore the best time to send emails based on email marketing statistics. According to research done by the company, Campaign Monitor, the most effective times to send emails are between 10 a.m. and 5 p.m. Most people check their email during these hours, so sending your emails early in the day will likely get the most attention.

Emails should be sent at certain times of the day based on their subject line. The best time to send an email may vary depending on your audience, industry, and goals. You should also test your timing outside of the “best time” by conducting A/B testing. You may be pleasantly surprised by your results. In addition to email marketing statistics, there are other factors that should be considered when sending an email.

When to send emails based on email marketing statistics depends on your industry. For example, if you’re an e-commerce business, you should send your emails early in the morning or late at night. But don’t be afraid to experiment with different times and days. Using email marketing statistics will ensure you get the best results possible. So start testing today and see which times work best for you!

Cost of email marketing

The cost of email marketing can be as high as $1,915 per month, depending on the volume of emails sent out. It is also important to consider other factors, such as support. Email marketing companies provide customer support through different channels, including online resources such as FAQs and community forums. Email marketing companies also offer live support through phone or chat. For more information, visit the website of an email marketing company. There are a lot of benefits to email marketing, and they can save you time and money.

The first benefit of email marketing is its high ROI, especially if you compare it to the costs of PPC campaigns. However, this is not always possible to find, as most businesses do not outsource email marketing. The cost of email marketing is also affected by the marketing strategy. Those who do not pay close attention to details may end up spending more than they expected. It is therefore important to plan a budget and calculate the average cost of an email marketing campaign.

The cost of email marketing depends on the frequency of the emails sent to the list. A monthly newsletter will cost less than a weekly email blast, and a weekly email will cost $12,000 per month. If you are looking to save money, try to avoid buying a list from a third-party provider. The risk of having your IP blacklisted is too high. It will only add up over time. The cost of email marketing depends on the email platform that you use, but it is well worth the investment.


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